In this video, we learn how to create professional looking business promotional video. To make your video more professional, you can first make your video shorter. The shorter the better, which will get your point across more quickly. Videos should be less than a minute and thirty seconds. If you're using a web cam, don't get too far away from it. If you're using a Flip camera, use a tripod and make sure the light source is coming from in front of you. Natural lighting is also nice. Make sure your content is compelling and interesting and you will have a great video!