How To: Write a great mission statement

Award winning author Susan L. Reid teaches us how to write a great mission statement for your business. 1. First, write your "purpose statement". This answers what your business wants to accomplish and what problem or need your business is trying to address. Simply state the answer to this question. 2. Write your "business statement'. This describes the activities or programs your business must do to support it's purpose. Ask yourself what you are doing to address the need identified in your ...

How To: Write an executive summary

An executive summary is one of the most important parts of your business career, because it's the first thing investors will look at. Placed at the beginning of a business plan, the executive summary is the hook that lures investors into wanting to learn more about your business. See how to write one in the best way possible.

How To: Assemble Classifiers

Even if your business is mostly online and computer related you will need paper, which in other hand will need classifier to be sorted out and easily accessed. The paperless office is as much of a myth as the paperless toilet, so accept it, if you are serious about business, you need paper. Important contracts between customers signed on papers, leaflets, reminders, advert previews, drafts for preview at the table. The paper is always used even in today highly computerized epoch.

How To: Use Project Management Guidebook

In any project management career, there is no such thing as a person who knows everything for each project. Many times, those who got too much confident with their jobs fail because they were not able to make things clear before and during the project implementation.

How To: Pay Off Your Car in Half the Time by Renting It Out with OnStar

Most of the time, asking to borrow someone's car will elicit a really long string of excuses. But unlike letting your buddy use your car, which usually gets you nothing more than an empty tank, GM has found a way to make car sharing beneficial for everyone involved. If you're one of the 6 million people who have a GM vehicle that's connected to OnStar, you're in luck: according to an OnStar employee, you can make up to $1,000 a month just by letting other people rent out your car when you're ...

How To: Do Keyword Research Before Registering a Domain

The importance of keyword research is for everyone wanting to create a website. Are you a dog trainer or a golfer? A billiard player or a surfer? Whatever niche you're in or skills you have right now, you can document them and save some for the rainy days. You can create a one-page website or a blog out of it and later on market it to respond to its financial benefits.

How To: Market a Self Storage Facility

Self-storage may not be a new industry, but it is one that is rapidly reshaping its operations to suit a progressively more modernized customer base. In order to stay competitive with your self-storage facility, you'll need to keep an open mind, embrace current marketing trends, and most importantly, have a well-defined set of marketing goals. Your main focus should revolve around the following points:

How To: Customize Your Business Cards

When we speak of business cards, the first thing that comes into our minds is a white piece of paper with contact information. This is the traditional design – it’s safe and you can never go wrong. But in these contemporary days, the key to getting the market is by grabbing attention. So why settle for safe? Make custom business cards and start getting noticed.

How To: Engage in a Guerrilla Marketing War

Warfare strategies have become an inspiration to different marketing professionals, many of them drawing influence from Sun Tzu’s Art of War. This ancient Chinese text provided treaties on how to effectively manage resources, tactical positioning, and timing attacks. It also states that “..if you know your enemies and know yourself, you can win a hundred battles without a single loss”, a basic concept in which you have to always watch your competitor to anticipate his next move.

5 Worthy Kickstarter Projects: The Imaginary Marching Band, Sexy Bike Lock & More

Kickstarter is an incredible community. Post a project, and receive funding from generous backers—if, of course, the project is worthy. And backing projects does not demand complete selflessness. Different pledge levels result in different levels of reciprocation—from a simple thank you to receipt of the actual proposed product upon production. Below, 5 entrepreneurial ventures that might spark your own creativity, or tempt you to pledge.

The Secret to Stock Trading: Instant Messaging Swarms

Traders are in a frenzy of instant messaging all day long. The best ones, at least. A recent study says the best traders are the ones that IM the most and the least successful traders were the ones that IM the least. So, it seems like if you can find a way to jump on the bandwagon, you can beat the odds, too. But, what's their secret? Are they passing around insider information?

News: The Art of (Cute Chicks) Making Guns Sounds

Okay, so they're not that impressive. Perhaps the title of this post should have been "Potentially Amazing Idea for a Blog"...cuz Girls Making Gun Sounds is potentially a pretty damn good idea. But they need to up the talent. Maybe they should enlist this guy to give these chicks a lesson or two on the art of the motor mouth. Nevertheless, here they are—a couple of cute chicks making gun sounds (the rest of their videos were just too shameful to show... c'mon ladies).

How To: Sell at Your Local Farmers Market

Are you interested in selling your products at the local Farmers Markets? Many small mom and pop food crafters get started selling their artisan breads, homemade cakes, cookies, pies, biscotti, candy, seasoning mixes or regional barbecue sauces direct to customers who visit local farmers markets and farm stands. What better way to start than with those visiting the local farmers market; a captive audience expecting a wide variety of seasonal fruits and veggies; along with specialty products t...

Practice Makes Perfect: A Quick Tip for Making Money

Entrepreneur Jason Fried is co-founder of 37signals, a successful Chicago-based software and design firm that has doubled its sales every year for the past decade. Although Fried has a degree in finance, making money isn't a skill he picked up in the classroom or a book. Practice makes perfect, and Fried's experience has taught him that excelling at making money is separate from the product or services provided. Understanding the buyer and experimenting with price models are two of Fried's ke...

How To: Patent an Idea (Creating and Selling Your Concepts)

Want to know how to patent an idea, but you just don't know how to go about doing it? It doesn't take a lot of money to get a provisional patent. The real thing you want to know is the process of taking an idea that you have all the way up to getting it patent. I will take you through each step from the beginning when you have that great idea all the way to getting your invention marketed.You Need an Idea (Obviously)Your idea doesn't have to be earth changing. It just needs to be something pe...

Brilliant Business Idea: Sell Cookies Like a Crack Dealer

Sometimes entrepreneurial inspiration comes from the oddest of places— such as, say, down-and-out crack dealer delivery methods. Inspired by HBO's The Wire, Kathleen and Clem of Fat Cookies are attracting a crowd with an atypical model for vending baked goods: oven fresh cookies are lowered via string in exchange for one hoisted dollar (1. pull a string, 2. attach a dollar, 3. get a cookie).

How To: Create professional looking business promotional video

In this video, we learn how to create professional looking business promotional video. To make your video more professional, you can first make your video shorter. The shorter the better, which will get your point across more quickly. Videos should be less than a minute and thirty seconds. If you're using a web cam, don't get too far away from it. If you're using a Flip camera, use a tripod and make sure the light source is coming from in front of you. Natural lighting is also nice. Make sure...

How To: Write a vision statement

In this video, we learn how to write a vision statement. A vision statement answers the question "where" and explains where the organization is headed. The characteristics include future casting. Which include where you will be, what you will create, and how you will move forward. It's clear and "visible" so you should be able to see yourself accomplishing the goal. The team should be able to see your vision too, go big! Be descriptive, by having a vision statement that is a single statement ...

How To: Recruit a great staff for your business

In this video, we learn how to recruit a great staff for your business. When hiring, you want to find someone that has great thinking ability and that you have really good chemistry with. You want to be able to get alone with the person and make sure they have experience. If they are the right person, work with them even if they don't have the experience in the field. Just make sure to keep a list of what your values are and what type of person you want to work for you. As soon as you do this...

How To: Write a values statement

In this tutorial, we learn how to write a values statement. First, you will need to think of five to seven values that are important. Make sure these are more than one word and are shared ideas by everyone. There shouldn't be more than seven values, so everyone can remember them. The point is that everyone has values, find something that everyone has in common and guides your behavior as an organization. It may be in your mission statement, but don't worry about it, think of separate statemen...

How To: Write a mission statement

In this video, we learn how to write a mission statement. The mission statement answers the question of what your organization's core purpose is. You will have a great mission statement if you keep it short, memorable, and inspiring. It should also be market focused, knowing who you are serving and what value you are providing. Keep in mind what you want to be remembered for and take that into account when you are writing your mission statement. It should say who you are and be something that...

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