How To: Market a Self Storage Facility

Self-storage may not be a new industry, but it is one that is rapidly reshaping its operations to suit a progressively more modernized customer base. In order to stay competitive with your self-storage facility, you'll need to keep an open mind, embrace current marketing trends, and most importantly, have a well-defined set of marketing goals. Your main focus should revolve around the following points:

How To: Sell at Your Local Farmers Market

Are you interested in selling your products at the local Farmers Markets? Many small mom and pop food crafters get started selling their artisan breads, homemade cakes, cookies, pies, biscotti, candy, seasoning mixes or regional barbecue sauces direct to customers who visit local farmers markets and farm stands. What better way to start than with those visiting the local farmers market; a captive audience expecting a wide variety of seasonal fruits and veggies; along with specialty products t...

How To: Use a focus group for new brand name candidates

Focus groups strike fear into the hearts of even the most season marketer, and with good reason. In a world where everything is subject to change based on public opinion, from movie endings, to popcorn flavors, to logo colors, focus groups can make or break a new idea, but it doesn't have to be that way. A focus group is just a way to gather opinions in a vigorous way and can be very useful. Watch this video tutorial to use a focus group to develop and test a new brand name or corporate ident...

How To: Write a great mission statement

Award winning author Susan L. Reid teaches us how to write a great mission statement for your business. 1. First, write your "purpose statement". This answers what your business wants to accomplish and what problem or need your business is trying to address. Simply state the answer to this question. 2. Write your "business statement'. This describes the activities or programs your business must do to support it's purpose. Ask yourself what you are doing to address the need identified in your ...

How To: Properly write business e-mails

Now, more than ever, many companies rely on using emails to send bits of information around faster than normal. Not only does it save paper, but allows work to get done faster than it ever has. But, if you don't know how to write a proper business email, it can be tricky. That's why this tutorial will show you how to write them so you don't have to worry about a lack of professionalism. Enjoy!

How To: Safely buy and sell stocks and shares online

In this tutorial, we learn how to safely buy and sell stocks and shares online. First, go online to your broker and open an account. You can do this through Options Xpress. Now, press on the stock button located at the top. On this page, you will be able to type in the stock symbol, then type in the rest of the information before you place your order. Once you do this, you will have bough a stock in just minutes online! If you want to sell a share, you will do the same process, except underne...

How To: Start your own business & build your brand

Johnny Cupcakes teaches viewers how to start their own business and build up their own brand! You should create an interesting atmosphere for your customers! Find your niche and your theme and go for it! Your store and niche may evolve, and that's okay, it will happen! As your brand grows, you will be able to hire more people and expand. The best idea for your brand and longevity is to make sure you do not sell out to larger corporations or groups. By doing this you will increase your longevi...

How To: Customize Your Business Cards

When we speak of business cards, the first thing that comes into our minds is a white piece of paper with contact information. This is the traditional design – it’s safe and you can never go wrong. But in these contemporary days, the key to getting the market is by grabbing attention. So why settle for safe? Make custom business cards and start getting noticed.

How To: Select profitable books to sell on Amazon

Have an Amazon store for yourself? Sell books? Well, you may be wasting your time listing certain books when they'll never sell, but there are some ways to make sure you're listing only the most sellable and profitable books on Amazon.com. Watch this video tutorial to learn how to select profitable books to sell on Amazon, and how to know which books aren't worth it and to avoid.

How To: Write a quick memorandum of understanding for work

If you're looking to write a memorandum of understanding, this tutorial should be a big help. If you don't know what one is, it;s basically some form of an agreement between two parties that doesn't really imply any kind of legal commitment. It can be used as a contract in certain cases. This is sometimes referred to as a letter of intent. So if this is what you need, check out the video above to find otu exactly what you need to write one. Good luck!

How To: Write a values statement

In this tutorial, we learn how to write a values statement. First, you will need to think of five to seven values that are important. Make sure these are more than one word and are shared ideas by everyone. There shouldn't be more than seven values, so everyone can remember them. The point is that everyone has values, find something that everyone has in common and guides your behavior as an organization. It may be in your mission statement, but don't worry about it, think of separate statemen...

How To: Find gold with metal detectors

This how-to video is about gold. Yes, gold! Watch to see how to find gold with metal detectors. You can find gold in the ocean water, on the side of the beach, in the sand, the ground, the iron ore fields, or wherever. See what metal detectors to use and how to use them for prospecting gold.

How To: Make a mock-up sample brochure

Need to make a sample or draft of a booklet from your home computer? Caren Borowitz provides a straightforward way to complete the task. She presents a step by step method for organizing the pages using a total pages grid that can be modified to fit as many pages that your booklet or brochure may contain. She uses straightforward dialogue, visuals, simple tools and supplies to show the viewer, piece by piece, the process of organizing and assembling draft brochures.

How To: Run a silent auction

Have you ever thought of holding a silent auction to raise money for an organization or charity? It's a great and easy way to raise a lot of money in a short time, making it one of the most effective fundraising methods. In this video, you'll learn how to hold and run a silent auction by yourself.

How To: Utilize iPhone "freemium" strategies to profit

With the spread of smartphones and free online games, the "Freemium" model of product distribution and monetization has become prevalent over the last several years. At it's essence, it is handing out software products for free and then allowing customers to pay for in-software services using microtransactions. This video features some businessmen who do business in iPhone apps discussing how they use "Freemium" systems in their apps to make the most money possible while providing great servi...

How To: Improve your company's customer service

If you own your own business, no matter how efficient it is, you probably field complaints from customers. Dealing with these complaints, and using the information therein to improve your company, can be stressful and challenging. This video features a business expert outlining some simple advice for ways that you can improve the efficiency of you customer support process.

How To: Open and manage an eBay Store

New to eBay? Don't worry, setting up an account and buying and selling doesn't take that much effort at all. Everyone who has an Internet connection has at one point come across eBay, to find the perfect gift for their loved ones, to find the cheapest deals on plasma televisions and computers, or to get rid of their dusty, old record album collection in their web store.

How To: Deal with an overbearing, domineering employee

Sometimes, the most talented people can be the hardest to deal with because of their tendency to dominate the situations that they are involved in. This video features an executive coach outlining strategies for managers to deal with overbearing, domineering employees in a way that utilizes their talents while keeping them from impinging on the productivity of the rest of your team.

How To: Start a handbag business

Eileen Duffy owns her own handbag business and she is here today to show you the steps she took to get to where she is today. If you want to start your own fashion business, then she has some great tips. Of course, the best thing is to start out by going to school and getting some training.

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