How To: Make a mock-up sample brochure

Need to make a sample or draft of a booklet from your home computer? Caren Borowitz provides a straightforward way to complete the task. She presents a step by step method for organizing the pages using a total pages grid that can be modified to fit as many pages that your booklet or brochure may contain. She uses straightforward dialogue, visuals, simple tools and supplies to show the viewer, piece by piece, the process of organizing and assembling draft brochures.

How To: Deal with an attention hogging employee at work

Assigning rewards and punishments in a group-oriented workplace is a tricky business, as either one is very dangerous when misplaced. This video features an executive coach explaining how managers can deal with an employee who tries to take all of the credit for the work that their work does erroneously. It advises you to analyze why the employee feels like they have to take all the credit and also to create a system that does not reward such behavior.

How To: Sell at Your Local Farmers Market

Are you interested in selling your products at the local Farmers Markets? Many small mom and pop food crafters get started selling their artisan breads, homemade cakes, cookies, pies, biscotti, candy, seasoning mixes or regional barbecue sauces direct to customers who visit local farmers markets and farm stands. What better way to start than with those visiting the local farmers market; a captive audience expecting a wide variety of seasonal fruits and veggies; along with specialty products t...

How To: Source products to sell on eBay for beginners

New to eBay? Don't worry, setting up an account and buying and selling doesn't take that much effort at all. Everyone who has an Internet connection has at one point come across eBay, to find the perfect gift for their loved ones, to find the cheapest deals on plasma televisions and computers, or to get rid of their dusty, old record album collection in their web store.

How To: Write a great mission statement

Award winning author Susan L. Reid teaches us how to write a great mission statement for your business. 1. First, write your "purpose statement". This answers what your business wants to accomplish and what problem or need your business is trying to address. Simply state the answer to this question. 2. Write your "business statement'. This describes the activities or programs your business must do to support it's purpose. Ask yourself what you are doing to address the need identified in your ...

How To: Use a focus group for new brand name candidates

Focus groups strike fear into the hearts of even the most season marketer, and with good reason. In a world where everything is subject to change based on public opinion, from movie endings, to popcorn flavors, to logo colors, focus groups can make or break a new idea, but it doesn't have to be that way. A focus group is just a way to gather opinions in a vigorous way and can be very useful. Watch this video tutorial to use a focus group to develop and test a new brand name or corporate ident...

How To: Write an executive summary

An executive summary is one of the most important parts of your business career, because it's the first thing investors will look at. Placed at the beginning of a business plan, the executive summary is the hook that lures investors into wanting to learn more about your business. See how to write one in the best way possible.

Brilliant Business Idea: Sell Cookies Like a Crack Dealer

Sometimes entrepreneurial inspiration comes from the oddest of places— such as, say, down-and-out crack dealer delivery methods. Inspired by HBO's The Wire, Kathleen and Clem of Fat Cookies are attracting a crowd with an atypical model for vending baked goods: oven fresh cookies are lowered via string in exchange for one hoisted dollar (1. pull a string, 2. attach a dollar, 3. get a cookie).

How To: Properly write business e-mails

Now, more than ever, many companies rely on using emails to send bits of information around faster than normal. Not only does it save paper, but allows work to get done faster than it ever has. But, if you don't know how to write a proper business email, it can be tricky. That's why this tutorial will show you how to write them so you don't have to worry about a lack of professionalism. Enjoy!

How To: Write a quick memorandum of understanding for work

If you're looking to write a memorandum of understanding, this tutorial should be a big help. If you don't know what one is, it;s basically some form of an agreement between two parties that doesn't really imply any kind of legal commitment. It can be used as a contract in certain cases. This is sometimes referred to as a letter of intent. So if this is what you need, check out the video above to find otu exactly what you need to write one. Good luck!

Practice Makes Perfect: A Quick Tip for Making Money

Entrepreneur Jason Fried is co-founder of 37signals, a successful Chicago-based software and design firm that has doubled its sales every year for the past decade. Although Fried has a degree in finance, making money isn't a skill he picked up in the classroom or a book. Practice makes perfect, and Fried's experience has taught him that excelling at making money is separate from the product or services provided. Understanding the buyer and experimenting with price models are two of Fried's ke...

How To: Locate a Certified Provider on eBay

New to eBay? Don't worry, setting up an account and buying and selling doesn't take that much effort at all. Everyone who has an Internet connection has at one point come across eBay, to find the perfect gift for their loved ones, to find the cheapest deals on plasma televisions and computers, or to get rid of their dusty, old record album collection in their web store.

How To: Market a Self Storage Facility

Self-storage may not be a new industry, but it is one that is rapidly reshaping its operations to suit a progressively more modernized customer base. In order to stay competitive with your self-storage facility, you'll need to keep an open mind, embrace current marketing trends, and most importantly, have a well-defined set of marketing goals. Your main focus should revolve around the following points:

How To: Patent an Idea (Creating and Selling Your Concepts)

Want to know how to patent an idea, but you just don't know how to go about doing it? It doesn't take a lot of money to get a provisional patent. The real thing you want to know is the process of taking an idea that you have all the way up to getting it patent. I will take you through each step from the beginning when you have that great idea all the way to getting your invention marketed.You Need an Idea (Obviously)Your idea doesn't have to be earth changing. It just needs to be something pe...

How To: Improve the performance of an underperforming employee

One of the trickiest parts of being a boss is handling an employee who isn't performing up to their potential. This video features tips from a business consultant on how to handle these situations, focusing on having a conversation with the employee about their performance, handling the situation calmly and effectively. Hopefully, if you follow these tips, then you won't have to take the unwelcome step of firing the employee.

How To: Select profitable books to sell on Amazon

Have an Amazon store for yourself? Sell books? Well, you may be wasting your time listing certain books when they'll never sell, but there are some ways to make sure you're listing only the most sellable and profitable books on Amazon.com. Watch this video tutorial to learn how to select profitable books to sell on Amazon, and how to know which books aren't worth it and to avoid.

How To: Create and upload photos to help sell on eBay

New to eBay? Don't worry, setting up an account and buying and selling doesn't take that much effort at all. Everyone who has an Internet connection has at one point come across eBay, to find the perfect gift for their loved ones, to find the cheapest deals on plasma televisions and computers, or to get rid of their dusty, old record album collection in their web store.

How To: Run a silent auction

Have you ever thought of holding a silent auction to raise money for an organization or charity? It's a great and easy way to raise a lot of money in a short time, making it one of the most effective fundraising methods. In this video, you'll learn how to hold and run a silent auction by yourself.

How To: Deal with an overbearing, domineering employee

Sometimes, the most talented people can be the hardest to deal with because of their tendency to dominate the situations that they are involved in. This video features an executive coach outlining strategies for managers to deal with overbearing, domineering employees in a way that utilizes their talents while keeping them from impinging on the productivity of the rest of your team.

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