How To: Use a focus group for new brand name candidates

Focus groups strike fear into the hearts of even the most season marketer, and with good reason. In a world where everything is subject to change based on public opinion, from movie endings, to popcorn flavors, to logo colors, focus groups can make or break a new idea, but it doesn't have to be that way. A focus group is just a way to gather opinions in a vigorous way and can be very useful. Watch this video tutorial to use a focus group to develop and test a new brand name or corporate ident...

How To: Sell at Your Local Farmers Market

Are you interested in selling your products at the local Farmers Markets? Many small mom and pop food crafters get started selling their artisan breads, homemade cakes, cookies, pies, biscotti, candy, seasoning mixes or regional barbecue sauces direct to customers who visit local farmers markets and farm stands. What better way to start than with those visiting the local farmers market; a captive audience expecting a wide variety of seasonal fruits and veggies; along with specialty products t...

How To: Assemble Classifiers

Even if your business is mostly online and computer related you will need paper, which in other hand will need classifier to be sorted out and easily accessed. The paperless office is as much of a myth as the paperless toilet, so accept it, if you are serious about business, you need paper. Important contracts between customers signed on papers, leaflets, reminders, advert previews, drafts for preview at the table. The paper is always used even in today highly computerized epoch.

How To: Write a great mission statement

Award winning author Susan L. Reid teaches us how to write a great mission statement for your business. 1. First, write your "purpose statement". This answers what your business wants to accomplish and what problem or need your business is trying to address. Simply state the answer to this question. 2. Write your "business statement'. This describes the activities or programs your business must do to support it's purpose. Ask yourself what you are doing to address the need identified in your ...

How To: Find gold with metal detectors

This how-to video is about gold. Yes, gold! Watch to see how to find gold with metal detectors. You can find gold in the ocean water, on the side of the beach, in the sand, the ground, the iron ore fields, or wherever. See what metal detectors to use and how to use them for prospecting gold.

How To: Customize Your Business Cards

When we speak of business cards, the first thing that comes into our minds is a white piece of paper with contact information. This is the traditional design – it’s safe and you can never go wrong. But in these contemporary days, the key to getting the market is by grabbing attention. So why settle for safe? Make custom business cards and start getting noticed.

How To: Write a great business vision statement

In this Business & Money video tutorial you will learn how to write a great business vision statement. Why is the vision statement important? Because, it provides the inspiration for daily operations and motivation for strategic decisions. Vision and missions statements are different. Vision statement answers the question where is my business going; whereas your mission statement states why your business does exist. Vision statements are future focused and written with the end result in mind....

How To: Deal with an overbearing, domineering employee

Sometimes, the most talented people can be the hardest to deal with because of their tendency to dominate the situations that they are involved in. This video features an executive coach outlining strategies for managers to deal with overbearing, domineering employees in a way that utilizes their talents while keeping them from impinging on the productivity of the rest of your team.

How To: Write your own business plan

In this video tutorial, viewers learn how to write their own business plan. This video provides several options for viewers to decide from to write a business plan. Users may choose to purchase a business plan software for $50-$65, take a business plan course for $75-$500 or hire a consultant for $1000,-$5000. Business course plans are usually located at college campuses. It is not recommended to hire a consultant as it is very expensive and you will ne the one giving the consultant the infor...

How To: Start a business

In a bad economy, starting your own business is hard, even if you know everything about a business plan. And lots of people have ideas to start a business, but starting a successful business takes more than a good idea, it takes planning.

How To: Create and upload photos to help sell on eBay

New to eBay? Don't worry, setting up an account and buying and selling doesn't take that much effort at all. Everyone who has an Internet connection has at one point come across eBay, to find the perfect gift for their loved ones, to find the cheapest deals on plasma televisions and computers, or to get rid of their dusty, old record album collection in their web store.

How To: Tell your boss you made a major mistake

Learn how to tell your boss that you've made a major mistake. This narrated video with step-by-step subtitles discusses the most effective means of softening the consequences of a potentially fatal error. Also discussed are potential actions to use after the problem has been acknowledged. Suggestions include: acting quickly, confessing, and proposing viable solutions to the problem you caused. Tell your boss you made a major mistake.

How To: Use Project Management Guidebook

In any project management career, there is no such thing as a person who knows everything for each project. Many times, those who got too much confident with their jobs fail because they were not able to make things clear before and during the project implementation.

How To: Pay Off Your Car in Half the Time by Renting It Out with OnStar

Most of the time, asking to borrow someone's car will elicit a really long string of excuses. But unlike letting your buddy use your car, which usually gets you nothing more than an empty tank, GM has found a way to make car sharing beneficial for everyone involved. If you're one of the 6 million people who have a GM vehicle that's connected to OnStar, you're in luck: according to an OnStar employee, you can make up to $1,000 a month just by letting other people rent out your car when you're ...

How To: Do Keyword Research Before Registering a Domain

The importance of keyword research is for everyone wanting to create a website. Are you a dog trainer or a golfer? A billiard player or a surfer? Whatever niche you're in or skills you have right now, you can document them and save some for the rainy days. You can create a one-page website or a blog out of it and later on market it to respond to its financial benefits.

How To: Market a Self Storage Facility

Self-storage may not be a new industry, but it is one that is rapidly reshaping its operations to suit a progressively more modernized customer base. In order to stay competitive with your self-storage facility, you'll need to keep an open mind, embrace current marketing trends, and most importantly, have a well-defined set of marketing goals. Your main focus should revolve around the following points:

How To: Engage in a Guerrilla Marketing War

Warfare strategies have become an inspiration to different marketing professionals, many of them drawing influence from Sun Tzu’s Art of War. This ancient Chinese text provided treaties on how to effectively manage resources, tactical positioning, and timing attacks. It also states that “..if you know your enemies and know yourself, you can win a hundred battles without a single loss”, a basic concept in which you have to always watch your competitor to anticipate his next move.

5 Worthy Kickstarter Projects: The Imaginary Marching Band, Sexy Bike Lock & More

Kickstarter is an incredible community. Post a project, and receive funding from generous backers—if, of course, the project is worthy. And backing projects does not demand complete selflessness. Different pledge levels result in different levels of reciprocation—from a simple thank you to receipt of the actual proposed product upon production. Below, 5 entrepreneurial ventures that might spark your own creativity, or tempt you to pledge.

The Secret to Stock Trading: Instant Messaging Swarms

Traders are in a frenzy of instant messaging all day long. The best ones, at least. A recent study says the best traders are the ones that IM the most and the least successful traders were the ones that IM the least. So, it seems like if you can find a way to jump on the bandwagon, you can beat the odds, too. But, what's their secret? Are they passing around insider information?

News: The Art of (Cute Chicks) Making Guns Sounds

Okay, so they're not that impressive. Perhaps the title of this post should have been "Potentially Amazing Idea for a Blog"...cuz Girls Making Gun Sounds is potentially a pretty damn good idea. But they need to up the talent. Maybe they should enlist this guy to give these chicks a lesson or two on the art of the motor mouth. Nevertheless, here they are—a couple of cute chicks making gun sounds (the rest of their videos were just too shameful to show... c'mon ladies).

Practice Makes Perfect: A Quick Tip for Making Money

Entrepreneur Jason Fried is co-founder of 37signals, a successful Chicago-based software and design firm that has doubled its sales every year for the past decade. Although Fried has a degree in finance, making money isn't a skill he picked up in the classroom or a book. Practice makes perfect, and Fried's experience has taught him that excelling at making money is separate from the product or services provided. Understanding the buyer and experimenting with price models are two of Fried's ke...

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