Hot Entrepreneurism Posts
How To: Create a squeeze page to gather leads and build your list
By adding a squeeze page to your website, you can gather leads and grow the list of interested consumers in your product. Induce visitors and regulars to your website to sign up for a bonus offer, newsletter or other content.
How To: Write Engrossing Sales Copy with Groupon's Editorial Manual
Recently, buyout talks between Google and Groupon ended with Groupon turning down Google's $6 million offer. But with Amazon backing LivingSocial, should they have? Your guess is as good as mine, but one thing's for sure— Groupon has a great voice, and they're sharing it with the world via their Public Groupon Editorial Manual.
How To: Write a vision statement
In this video, we learn how to write a vision statement. A vision statement answers the question "where" and explains where the organization is headed. The characteristics include future casting. Which include where you will be, what you will create, and how you will move forward. It's clear and "visible" so you should be able to see yourself accomplishing the goal. The team should be able to see your vision too, go big! Be descriptive, by having a vision statement that is a single statement ...
How To: Recruit a great staff for your business
In this video, we learn how to recruit a great staff for your business. When hiring, you want to find someone that has great thinking ability and that you have really good chemistry with. You want to be able to get alone with the person and make sure they have experience. If they are the right person, work with them even if they don't have the experience in the field. Just make sure to keep a list of what your values are and what type of person you want to work for you. As soon as you do this...
How To: Write a values statement
In this tutorial, we learn how to write a values statement. First, you will need to think of five to seven values that are important. Make sure these are more than one word and are shared ideas by everyone. There shouldn't be more than seven values, so everyone can remember them. The point is that everyone has values, find something that everyone has in common and guides your behavior as an organization. It may be in your mission statement, but don't worry about it, think of separate statemen...
How To: Develop a competitive advantage
In this video, we learn how to develop a competitive advantage. A competitive advantage answers the question "what are you best at." You just need to better than your competitors at what you do in delivering value to your customers. Think about why your customers buy products from you. If you have the competitive advantage clearly identified, it will get you the customers that you want and keep the customers that you have. Put the competitive advantage together by thinking about the company n...
How To: Avoid common strategic planning pitfalls
In this tutorial, we learn how to avoid common strategic planning pitfalls. First, you will need to look at all the common pitfalls. You want to have ownership for the planning process. Everyone that is involved needs to have the tools to get the goals accomplished. Lack of communication is a big problem, so have everyone on the same page with how to talk and communicate what's going on. Decision making should be scattered with different managers and they should be guiding the rest of the sta...
How To: Conduct strategic planning retreats
In this video, we learn how to conduct strategic planning retreats. When planning these, you need to make sure you have your priorities planned for the next year. Make sure you choose the right time to go and there are no big changes happening during that time. Pick who is going to go by taking a survey around the company. After you get this figured out, you will need to figure out your agenda. Ask yourself to find out how you are going to get goals accomplished and where you want the company...
News: Claw Vending Machine Dispenses Live, Hibernating Crabs
If you like your crab served with a small side of dystopian cryogenics, then you're certain to love this refrigerated live-crab vending machine from Nanjing, China! Newly installed by an area entrepreneur, the automat keeps its crustacean cargo in a state of artificial hibernation until time of purchase.
How To: Safely buy and sell stocks and shares online
In this tutorial, we learn how to safely buy and sell stocks and shares online. First, go online to your broker and open an account. You can do this through Options Xpress. Now, press on the stock button located at the top. On this page, you will be able to type in the stock symbol, then type in the rest of the information before you place your order. Once you do this, you will have bough a stock in just minutes online! If you want to sell a share, you will do the same process, except underne...
How To: Strategically buy stocks in a bear market
In this video we learn how to strategically buy stocks in a bear market. In the last bear market, we were able to buy high quality stocks for a great price. These are great times for value investors to purchase cheap stocks and see their share prices go up as the economy becomes better. You also want the company to rise and become more popular so you are getting more of a return after the stocks that you have bough in the first place. When you do this, you can reinvest after this and get a lo...
How To: Write a press release for local distribution
In this video, we learn how to write a press release for local distribution. First, you need to make sure you have a good headline. This will make people want to read what you have to say or toss it aside. After this, you will need to answer who, what, where, how, why, and what inside of the rest of the release. People want to know all of the details when they read something like this, so give the juicy details that are interesting and leave the boring stuff out. After you have done this, sub...
How To: Write an effective subject line for small online business email marketing
No matter what kind of business you have, small or big, online-based or not, when you're dealing with email marketing, the number one things your targets will see is the subject line, and if your subject line looks spammy or uninteresting, it's not going to help you one bit.
News: Aha! So That's Why Everything is Made in China...
Holy Bejesus! Watch as these factory workers stuff playing card decks at robotic turbo speed. Insanely fast. China is kicking everyone's ass... very quickly.
How To: Make extra cash by selling ad space on your vehicle
Hurting for cash? Need an interesting, and fun way of making more? This video will show you all of the steps to turning your car into a piece of moving ad space! Everything from finding the right agency, to deciding which brand that you want to support, and calculating the amount of money you'll make!
News: A Lesson in Advertising
For a small business, here's a novel advertising idea: cover your building with 120 mounted bicyces, in lieu of a boring old "Bicycle Shop" sign. Amazing picture, taken in Altlandsberg, Germany. Zoom in here.
How To: Develop action plans for your business goals
In this tutorial, we learn how to develop action plans for your business goals with Erica Olsen. First, you want to establish what your goal is and when you can achieve this by. After you do this, you need to develop an action plan for how you can make this happen. Think about all the steps you need to do, then plan out the steps in which you can and will do it. Also, make sure you assign these responsibilities to those who work for you, and give them a deadline so you can have a date you nee...
HowTo: Rake in Cold Hard Cash Writing Articles in Your Spare Time
Great news. If you've got a passion for writing (and more importantly, a passion for HowTo), you can make some dough doing what you love. WonderHowTo's latest feature allows users to earn 100% of Google AdSense money for every article written.
How To: Manage demanding young employees
A whole new generation, the Millenials as they are somewhat awkwardly called, is entering the workplace and has as a group a different attitude then the previous generation. Many older managers have problems dealing with the younger generation, as they always have. This video offers tips for managers for dealing with Generation Y employees who may seem arrogant and entitled.
How To: Run a silent auction
Have you ever thought of holding a silent auction to raise money for an organization or charity? It's a great and easy way to raise a lot of money in a short time, making it one of the most effective fundraising methods. In this video, you'll learn how to hold and run a silent auction by yourself.
How To: Begin your own blog and make money online
Have you always dreamed about quitting your day job to pursue your true passion in writing about tips on how to bake your famous cupcake pops? Stop dreaming and start doing! Thanks to the prevalence of the internet, blog writing is more popular than ever, and successful bloggers actually make quite a hefty chunk of change doing what they love.
How To: Get started selling products online with a web store
Selling isn't easy. And it isn't any easier online, at least, until you get set up. It sure beats the streets. But how do you get ready to sell online?
How To: Write an executive summary
An executive summary is one of the most important parts of your business career, because it's the first thing investors will look at. Placed at the beginning of a business plan, the executive summary is the hook that lures investors into wanting to learn more about your business. See how to write one in the best way possible.
How To: Write a great business vision statement
In this Business & Money video tutorial you will learn how to write a great business vision statement. Why is the vision statement important? Because, it provides the inspiration for daily operations and motivation for strategic decisions. Vision and missions statements are different. Vision statement answers the question where is my business going; whereas your mission statement states why your business does exist. Vision statements are future focused and written with the end result in mind....
How To: License a product the easy way
In this clip, learn how to license a product the easy way for legal safety. Your creations should be only yours, so check out this video and make sure you get all of the right licensing when you start out.
How To: Use a memorandum of understanding to seal a deal
Using a memorandum of understanding, or MoU or letter of intent, is an important business tool that can help deals or projects in the business world. Many companies and government agencies are known for using MoUs to help with relationships with departments, agencies, and other close partners. Although it's not really thought of as a binding contract, they can have that power with the right words being used.
How To: Use a memorandum of understanding
A memorandum of understanding, or letter of intent, is used as a document that shows an understanding between parties. Although it can be used as a sort of contract, it needs to meet certain standards and wording. This MoU, as it's also referred to, is used amongst businesses and governments agencies. So if you need to figure out how to use a memorandum of understanding, this tutorial will tell you more about it. Good luck, pay attention, and enjoy!
How To: Improve the performance of an underperforming employee
One of the trickiest parts of being a boss is handling an employee who isn't performing up to their potential. This video features tips from a business consultant on how to handle these situations, focusing on having a conversation with the employee about their performance, handling the situation calmly and effectively. Hopefully, if you follow these tips, then you won't have to take the unwelcome step of firing the employee.
How To: Deal with an overbearing, domineering employee
Sometimes, the most talented people can be the hardest to deal with because of their tendency to dominate the situations that they are involved in. This video features an executive coach outlining strategies for managers to deal with overbearing, domineering employees in a way that utilizes their talents while keeping them from impinging on the productivity of the rest of your team.
How To: Utilize iPhone "freemium" strategies to profit
With the spread of smartphones and free online games, the "Freemium" model of product distribution and monetization has become prevalent over the last several years. At it's essence, it is handing out software products for free and then allowing customers to pay for in-software services using microtransactions. This video features some businessmen who do business in iPhone apps discussing how they use "Freemium" systems in their apps to make the most money possible while providing great servi...
How To: Deal with an attention hogging employee at work
Assigning rewards and punishments in a group-oriented workplace is a tricky business, as either one is very dangerous when misplaced. This video features an executive coach explaining how managers can deal with an employee who tries to take all of the credit for the work that their work does erroneously. It advises you to analyze why the employee feels like they have to take all the credit and also to create a system that does not reward such behavior.
How To: Provide great customer service to your customers
In a bad economic environment, providing a great customer service experience is even more important than normal. Word of that great experience will spread via Twitter and Youtube, helping your business attract buzz without requiring it to spend cash on marketing. This video features a business technology expert explaining how to create a "wow" experience for your customers and use the ability to do so to improve your business.
How To: Improve your company's customer service
If you own your own business, no matter how efficient it is, you probably field complaints from customers. Dealing with these complaints, and using the information therein to improve your company, can be stressful and challenging. This video features a business expert outlining some simple advice for ways that you can improve the efficiency of you customer support process.
How To: Define a business model and use it to improve business
Having cohesive vision for your business and sticking to it is one of the most important parts of growing a successful business. This video features small business owners describing how they were able to develop their businesses by having the vision to focus on profitable aspects of said businesses. This has allowed each of them to flourish as entrepreneurs.
How To: Make money on Twitter
This might sound like a bunch of baloney, but there are ways to make money using different social networking websites like Twitter and Facebook. Although you can't directly make money by tweeting something or commenting on a video, but there are ways to help attract attention to a song or video that can be purchased by people. So in this tutorial, you'll find out how to make money using some helpful tips, on Twitter. Enjoy!
How To: Properly write business e-mails
Now, more than ever, many companies rely on using emails to send bits of information around faster than normal. Not only does it save paper, but allows work to get done faster than it ever has. But, if you don't know how to write a proper business email, it can be tricky. That's why this tutorial will show you how to write them so you don't have to worry about a lack of professionalism. Enjoy!
How To: Use a focus group for new brand name candidates
Focus groups strike fear into the hearts of even the most season marketer, and with good reason. In a world where everything is subject to change based on public opinion, from movie endings, to popcorn flavors, to logo colors, focus groups can make or break a new idea, but it doesn't have to be that way. A focus group is just a way to gather opinions in a vigorous way and can be very useful. Watch this video tutorial to use a focus group to develop and test a new brand name or corporate ident...
How To: Evaluate a new product, service, or company name
Chances are, if you're a branding or marketing professional, you've been tasked to come up with a new name for a product, a service, or maybe even a company at some point in your career. Maybe you're trying to come up with a new brand name right now. Well, there are objective measurements for choosing new names, and if you need help figuring these out, watch this video tutorial to learn how to develop a new product or company name that will stand out among your competitors, presented by namin...
How To: Start an online clothing company
This video discusses the basic steps necessary to start an online business. The first thing you need is a name for your business. Keep it simple, easy to spell and remember. Once you have your name, register it with the government. Next, find a good hosting company for your website. He recommends Godaddy.com. Also a good web designer is a necessity. They will meet with you to discuss your ideas, and your website should be ready in about a week.
How To: Start your own business & build your brand
Johnny Cupcakes teaches viewers how to start their own business and build up their own brand! You should create an interesting atmosphere for your customers! Find your niche and your theme and go for it! Your store and niche may evolve, and that's okay, it will happen! As your brand grows, you will be able to hire more people and expand. The best idea for your brand and longevity is to make sure you do not sell out to larger corporations or groups. By doing this you will increase your longevi...