In this video, we learn how to develop a competitive advantage. A competitive advantage answers the question "what are you best at." You just need to better than your competitors at what you do in delivering value to your customers. Think about why your customers buy products from you. If you have the competitive advantage clearly identified, it will get you the customers that you want and keep the customers that you have. Put the competitive advantage together by thinking about the company name, what it's best at, and why it's the best. Fill out these blanks, then you will have the competitive advantage that is right for you!