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How To: Use a focus group for new brand name candidates

Focus groups strike fear into the hearts of even the most season marketer, and with good reason. In a world where everything is subject to change based on public opinion, from movie endings, to popcorn flavors, to logo colors, focus groups can make or break a new idea, but it doesn't have to be that way. A focus group is just a way to gather opinions in a vigorous way and can be very useful. Watch this video tutorial to use a focus group to develop and test a new brand name or corporate ident...

How To: Sell at Your Local Farmers Market

Are you interested in selling your products at the local Farmers Markets? Many small mom and pop food crafters get started selling their artisan breads, homemade cakes, cookies, pies, biscotti, candy, seasoning mixes or regional barbecue sauces direct to customers who visit local farmers markets and farm stands. What better way to start than with those visiting the local farmers market; a captive audience expecting a wide variety of seasonal fruits and veggies; along with specialty products t...

How To: Deal with an overbearing, domineering employee

Sometimes, the most talented people can be the hardest to deal with because of their tendency to dominate the situations that they are involved in. This video features an executive coach outlining strategies for managers to deal with overbearing, domineering employees in a way that utilizes their talents while keeping them from impinging on the productivity of the rest of your team.

How To: Market a Self Storage Facility

Self-storage may not be a new industry, but it is one that is rapidly reshaping its operations to suit a progressively more modernized customer base. In order to stay competitive with your self-storage facility, you'll need to keep an open mind, embrace current marketing trends, and most importantly, have a well-defined set of marketing goals. Your main focus should revolve around the following points:

How To: Start a business

In a bad economy, starting your own business is hard, even if you know everything about a business plan. And lots of people have ideas to start a business, but starting a successful business takes more than a good idea, it takes planning.

How To: Properly write business e-mails

Now, more than ever, many companies rely on using emails to send bits of information around faster than normal. Not only does it save paper, but allows work to get done faster than it ever has. But, if you don't know how to write a proper business email, it can be tricky. That's why this tutorial will show you how to write them so you don't have to worry about a lack of professionalism. Enjoy!

How To: Write a great mission statement

Award winning author Susan L. Reid teaches us how to write a great mission statement for your business. 1. First, write your "purpose statement". This answers what your business wants to accomplish and what problem or need your business is trying to address. Simply state the answer to this question. 2. Write your "business statement'. This describes the activities or programs your business must do to support it's purpose. Ask yourself what you are doing to address the need identified in your ...

How To: Select profitable books to sell on Amazon

Have an Amazon store for yourself? Sell books? Well, you may be wasting your time listing certain books when they'll never sell, but there are some ways to make sure you're listing only the most sellable and profitable books on Amazon.com. Watch this video tutorial to learn how to select profitable books to sell on Amazon, and how to know which books aren't worth it and to avoid.

How To: Find gold with metal detectors

This how-to video is about gold. Yes, gold! Watch to see how to find gold with metal detectors. You can find gold in the ocean water, on the side of the beach, in the sand, the ground, the iron ore fields, or wherever. See what metal detectors to use and how to use them for prospecting gold.

How To: Assemble Classifiers

Even if your business is mostly online and computer related you will need paper, which in other hand will need classifier to be sorted out and easily accessed. The paperless office is as much of a myth as the paperless toilet, so accept it, if you are serious about business, you need paper. Important contracts between customers signed on papers, leaflets, reminders, advert previews, drafts for preview at the table. The paper is always used even in today highly computerized epoch.

How To: Use Project Management Guidebook

In any project management career, there is no such thing as a person who knows everything for each project. Many times, those who got too much confident with their jobs fail because they were not able to make things clear before and during the project implementation.

How To: Pay Off Your Car in Half the Time by Renting It Out with OnStar

Most of the time, asking to borrow someone's car will elicit a really long string of excuses. But unlike letting your buddy use your car, which usually gets you nothing more than an empty tank, GM has found a way to make car sharing beneficial for everyone involved. If you're one of the 6 million people who have a GM vehicle that's connected to OnStar, you're in luck: according to an OnStar employee, you can make up to $1,000 a month just by letting other people rent out your car when you're ...

How To: Do Keyword Research Before Registering a Domain

The importance of keyword research is for everyone wanting to create a website. Are you a dog trainer or a golfer? A billiard player or a surfer? Whatever niche you're in or skills you have right now, you can document them and save some for the rainy days. You can create a one-page website or a blog out of it and later on market it to respond to its financial benefits.

How To: Customize Your Business Cards

When we speak of business cards, the first thing that comes into our minds is a white piece of paper with contact information. This is the traditional design – it’s safe and you can never go wrong. But in these contemporary days, the key to getting the market is by grabbing attention. So why settle for safe? Make custom business cards and start getting noticed.

How To: Engage in a Guerrilla Marketing War

Warfare strategies have become an inspiration to different marketing professionals, many of them drawing influence from Sun Tzu’s Art of War. This ancient Chinese text provided treaties on how to effectively manage resources, tactical positioning, and timing attacks. It also states that “..if you know your enemies and know yourself, you can win a hundred battles without a single loss”, a basic concept in which you have to always watch your competitor to anticipate his next move.

How To: Patent an Idea (Creating and Selling Your Concepts)

Want to know how to patent an idea, but you just don't know how to go about doing it? It doesn't take a lot of money to get a provisional patent. The real thing you want to know is the process of taking an idea that you have all the way up to getting it patent. I will take you through each step from the beginning when you have that great idea all the way to getting your invention marketed.You Need an Idea (Obviously)Your idea doesn't have to be earth changing. It just needs to be something pe...

How To: Create professional looking business promotional video

In this video, we learn how to create professional looking business promotional video. To make your video more professional, you can first make your video shorter. The shorter the better, which will get your point across more quickly. Videos should be less than a minute and thirty seconds. If you're using a web cam, don't get too far away from it. If you're using a Flip camera, use a tripod and make sure the light source is coming from in front of you. Natural lighting is also nice. Make sure...

How To: Write a vision statement

In this video, we learn how to write a vision statement. A vision statement answers the question "where" and explains where the organization is headed. The characteristics include future casting. Which include where you will be, what you will create, and how you will move forward. It's clear and "visible" so you should be able to see yourself accomplishing the goal. The team should be able to see your vision too, go big! Be descriptive, by having a vision statement that is a single statement ...

How To: Recruit a great staff for your business

In this video, we learn how to recruit a great staff for your business. When hiring, you want to find someone that has great thinking ability and that you have really good chemistry with. You want to be able to get alone with the person and make sure they have experience. If they are the right person, work with them even if they don't have the experience in the field. Just make sure to keep a list of what your values are and what type of person you want to work for you. As soon as you do this...

How To: Write a values statement

In this tutorial, we learn how to write a values statement. First, you will need to think of five to seven values that are important. Make sure these are more than one word and are shared ideas by everyone. There shouldn't be more than seven values, so everyone can remember them. The point is that everyone has values, find something that everyone has in common and guides your behavior as an organization. It may be in your mission statement, but don't worry about it, think of separate statemen...

How To: Write a mission statement

In this video, we learn how to write a mission statement. The mission statement answers the question of what your organization's core purpose is. You will have a great mission statement if you keep it short, memorable, and inspiring. It should also be market focused, knowing who you are serving and what value you are providing. Keep in mind what you want to be remembered for and take that into account when you are writing your mission statement. It should say who you are and be something that...

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