Focus groups strike fear into the hearts of even the most season marketer, and with good reason. In a world where everything is subject to change based on public opinion, from movie endings, to popcorn flavors, to logo colors, focus groups can make or break a new idea, but it doesn't have to be that way. A focus group is just a way to gather opinions in a vigorous way and can be very useful. Watch this video tutorial to use a focus group to develop and test a new brand name or corporate identity, presented by naming expert Laurel Sutton. Figure out if you need to do quantitative research or qualitative research.
Apple's iOS 26 and iPadOS 26 updates are packed with new features, and you can try them before almost everyone else. First, check Gadget Hacks' list of supported iPhone and iPad models, then follow the step-by-step guide to install the iOS/iPadOS 26 beta — no paid developer account required.
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