How To: Use a focus group for new brand name candidates

Use a focus group for new brand name candidates

Focus groups strike fear into the hearts of even the most season marketer, and with good reason. In a world where everything is subject to change based on public opinion, from movie endings, to popcorn flavors, to logo colors, focus groups can make or break a new idea, but it doesn't have to be that way. A focus group is just a way to gather opinions in a vigorous way and can be very useful. Watch this video tutorial to use a focus group to develop and test a new brand name or corporate identity, presented by naming expert Laurel Sutton. Figure out if you need to do quantitative research or qualitative research.

Get the Gadget Hacks Daily

Don't miss any of the cool things your phone can do

Be the First to Comment

Share Your Thoughts

  • Hot
  • Latest