How To: Write an effective subject line for small online business email marketing

No matter what kind of business you have, small or big, online-based or not, when you're dealing with email marketing, the number one things your targets will see is the subject line, and if your subject line looks spammy or uninteresting, it's not going to help you one bit.

When you're sending any type of email marketing piece, be it a newsletter or promotion, pay special attention to your subject line. Too often, this critical piece of copy is merely an afterthought. In reality, the subject is critical because it serves as your only chance to convince readers to open the message.